Christmas inspires people to generously spend on gifts for their loved ones and treat themselves to something they’ve been wanting for a while. In this period sales considerably increase in many places around the world. In some countries, Christmas shopping begins much earlier than December, so producers who brand their products using Christmas-themed packaging and Christmas gift tags early enough in the season can really benefit from the holiday rush.
Food is high on the list of products that experience a boost in sales during Christmas. People want to stack up their pantries and refrigerators on time in order to have a relaxed holiday and a jovial dinner table filled with all kinds of delicacies for family and friends. The best way food sellers can reach this large group of customers is through stylish holiday product packaging and festive Christmas food labels that lure shoppers into buying them.
Food labels are means of communication that inform and attract potential buyers. Serious food producers know that investing in quality stickers for their products is a smart marketing move, because labels serve several purposes: to inform consumers about the product’s value, to differentiate the product from the competition, and to make it visually appealing and easily recognizable on a supermarket shelf.
Christmas, with its colorful motifs, offers a wonderful opportunity to food producers to attract customers with creative ideas. You can use Santa Claus, reindeer, snowman, snowflakes, Christmas trees, presents, the colors red and blue, and some less common Christmas-themed motifs to develop a unique concept for your food packaging, and create Christmas tags that are suitable to your particular brand. Start by inspecting what the competition and some large food companies are doing with their food labels for Christmas, and then create original holiday stickers.
Four elements that need to flow together to create a harmonious food label are:
Depending on the type of food you are producing and the requirements for proper food labeling that you need to follow, you may be limited in your use of these elements, but remember that simple branding can be as effective in communicating a powerful message to consumers as elaborate, colorful designs.
Christmas is also about savings and big discounts, so use the opportunity to get in touch with our experienced Food Packaging Labels team that will create your Christmas labels at very attractive prices. You can also use our skillful designers’ services to provide a memorable experience to your loyal and new customers with inventive Christmas-themed designs.
If you are running a small, home-based food business and want to try out branding your food products in the Christmas spirit for the first time, we recommend you test the following free printable Christmas tags that can be printed at home and applied manually to food packaging. See how your customers like them, and feel free to come back for more and order professional printing.