Coffee taste depends on many factors, from the type of raw coffee beans, through roasting equipment and how finely the coffee is ground, to how long it is brewed. Many consumers are not familiar with the details of coffee production and how fine a line is between sour and delicious coffee. That’s why you, as a coffee producer, need to package and label your product properly to reflect its unique taste.
All coffee roasters and coffee shop owners need coffee labels. If you take a look at your favorite coffee brands and their food packaging labels, you’ll notice they all have eye-catching stickers in common. A lot of thought, research and effort was put into their coffee label design in order to attract new coffee drinkers and match the coffee producer’s visual identity with the product’s fresh, delicious taste.
Beverage and food labeling requires producers to follow strict regulations. Luckily for coffee manufacturers who produce and sell 100% pure coffee, they are exempt from the complex nutrition labeling process. The U.S. Food and Drug Administration states that there’s “an exemption for foods that contain insignificant amounts [...] of all of the nutrients and food components required to be included in the nutrition label. Exempted foods include coffee beans (whole or ground), tea leaves, plain instant unsweetened instant coffee and tea [...].” However, if your coffee product is not 100% pure, you are required to add the additional ingredients on the coffee label and state their percentage in the coffee blend.
The following information is required on all labels for coffee bags sold in the US:
There are different claims that you can add to the packaging, if they are true. For example, if your coffee blend is 100% organic, you can state that on the label and make your product more appealing to people who prefer organic food. Some other types of claims that are found on coffee bag labels are: fair trade, direct trade, single origin, premium quality, freshly roasted, medium roast, etc. If there’s enough room on the label, you can add a seductive description of your coffee product’s aroma, taste and texture.
Always place fully accurate information on your product packaging label, because labels should in no way confuse or mislead the consumers.
As already mentioned, there are certain rules about the types of information that can be placed on a coffee label. Some of this information is mandatory, and some can be placed only if certain conditions are met.
The following graphic explains mandatory label elements that are placed on the front of the coffee packaging, as well as those claims that most commonly appear on coffee labels. To be able to include a claim such as “premium quality”, “freshly roasted” or “organic”, coffee roasters and manufacturers need to obtain permissions from authority inspection and regulation agencies that decide whether the product meets requirements for those specific claims.
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The front label on a coffee packaging may contain different sustainability certifications that are granted to coffee roasters by different inspection and sustainability authorities. Aside from UTZ, there are four other sustainability certifications that commonly appear on coffee labels:
Certified by the USDA; prohibits the use of GMO and synthetic substances; shows that the land is farmed with renewable resources.
Guarantees sustainable land cultivation, restricted use of pesticides and fertilizers, no use of GMO, fair wage to farmers.
Coffee grown in the canopy shade, in sustainable environment, using low or no pesticides; the workers are treated fairly.
Organic, eco-friendly coffee grown in a diverse environment, in the rainforest canopy shade. Certified by the Smithsonian Migratory Bird Center.
Other claims and info can also be included in a coffee label. Aside from informing buyers that their coffee is “100% Arabica,” “Medium-dark roast” or “Premium quality”, coffee producers may provide some of these common claims and info:
Theoretically, establishes a direct relationship between roasters and growers without any middlemen and guarantees fair prices and fair trade.
This coffee comes from one specific region (plantation, country), but it can be a mix of different types of beans from a single location.
Some labels indicate the coffee’s region of origin, such as Java, Kona, Sumatra (e.g. 100% Kona Coffee).
A roaster may include the altitude of their Arabica beans plantation, because the higher the altitude, the better quality of beans.
One of the two most common species of coffee (the other is Arabica). Kopi Luwak is a very expensive type of Robusta coffee.
If the label includes this information, you’ll know for sure if the coffee is freshly roasted and if the oils that make up the flavor haven’t evaporated.
No oil present on the surface, lighter color and flavor, pronounced acidity. Most of the caffeine from the beans is retained. Example: Cinnamon Roast.
Little or no oil present, the color of milk chocolate, fuller in body. A more balanced flavor and acidity. Examples: City Roast, American Roast.
Darker color, almost black, with substantial amount of oil. Rich, bitter, maybe even burnt flavor, low acidity. Examples: French Roast, Italian Roast, Espresso Roast, etc.
As the claim states, this is freshly roasted coffee.
Food Packaging Label Pros can help you pick the best coffee label for your needs, taking into consideration everything that could make the task challenging:
And not only that: we can advise or help you design your coffee label according to your preferences concerning color, font, artwork, glossy or matte look, and more.
Coffee tins with flat services are less demanding than coffee bags when it comes to printing. If you are using coffee tins, you can cut costs on professional printing and order blank self-adhesive labels that you can print using your home printer. Whichever way of printing you choose, make sure your coffee sticker design and message are a treat to the eye.