For many people chocolate has a cult status. Unlike most other foods that are enjoyed within reasonable limits, chocolate can really be adored. It’s not likely that you’ve ever heard of a term “breadoholic”, but the term “chocoholic” even has its Wikipedia page. What is it about chocolate that makes people ecstatic? For one, it has sugar and fat, which makes sugary foods addictive. It also has different substances (phenylethylamine, theobromine, anandamide and tryptophan) that trigger the release of neurotransmitters such as serotonin in the brain. Serotonin is well-known for its role in boosting happiness.
Obviously, chocolate producers will have an easier time attracting buyers than parsnip or celery growers. However, it is not enough to just produce a tasty, serotonin-inducing dessert. The market is saturated with sweet food products and in order to interest a chocolate lover in your product, you need to put some effort into creating attractive packaging and chocolate labels.
In the USA, chocolate labeling is regulated by the Food and Drug Administration. They break chocolate products down into categories and have specific labeling requirements for each. Some of those categories are:
Curiously, they do not include “dark chocolate” in the categorization, which makes it difficult for dark chocolate producers to find information on how to accurately label their product.
Here you can find information on how to label each type of chocolate product. It includes details on additional ingredients allowed in each product, what percentage of chocolate liquor is allowed, what nomenclature is allowed, etc.
When information on a food label is misleading and inaccurate, the FDA sends warning letters to food producers. Inaccurate labeling can cause harsh penalties, so it is certainly a wise choice to comply with FDA regulations.
Some examples of claims made on chocolate products are:
Make note that claim labeling is a very sensitive issue. For example, If you want to use the “antioxidant-rich” claim on your product, the FDA states that “the product must contain 20 percent or more of the RDI for nutrients that have recognized antioxidant activity, such as vitamin C, vitamin E, or beta carotene (...) in accordance with 21 CFR 101.54(b).”
The requirements for accurate labeling are obviously complex, but necessary to comply with.
As mentioned, attracting customers is a difficult process that involves many different things. Once you’ve made a high-quality chocolate product, hired a designer to create a visually stimulating packaging and a nutrition expert to help you with food labeling requirements, you need to think about your chocolate label design and printing services. Perhaps your label is part of your chocolate packaging and it will be made from the same material. If you are a craft chocolate manufacturer, you probably have unique chocolate boxes and packaging that require custom designed labels.
If you are not certain about which food label stock and adhesive to choose for your product, let the Food Packaging Labels team advise you. We’ll make sure the label design matches your chocolate product’s delicious taste and visual sensibility, and our printing experts will come up with the best combination of materials that will guarantee the label’s top quality.